Meet George B. Catallo
Extensive experience in the Wine & Spirits industry including areas of production, branding, marketing, distribution, retail, on-premise, product development, education, objective spirits evaluation, writing, and journalism. Heavy concentration on knowledge of whiskey.
My Experience
Artisan Spirit Magazine, Spokane, WA
Assistant Editor & Advertising Sales: May 2026—Present
Senior Writer & Proof Reader: Spring 2018—May 2026
Parkway Wine & Liquor, Rochester, NY
Office Manager, Spirits Manager, Floor Sales Manager, Marketing Manager: June 2011—Present
Great American International Spirits Competition
Judge: 2018, 2019, 2020, 2021, & 2022
Head Judge: 2023
Beelzebubbles Hard Seltzer
Brand Development & Design
Just One Dram, Rochester, NY
Spirits Writer & Consultant: July 2013—Present
Black Button Distilling, Rochester, NY
Assistant Distiller & Supplier Representative: January 2014—January 2015
Consultant Relationship: 2015—2025
Finger Lakes International Wine & Spirits Competition
Judge: 2021, 2022, 2023, 2024
Farmer’s Choice Milk Jug Vodka
Brand Development, Test Market Research
JPS Cork Group, Rio Meão, Portugal
Brand Developer, US Market: July 2026—Present
Veritas Wine Bar at Alexander Park, Rochester, NY
Bar Operations Manager: November 2013—July 2016
American Craft Spirits Awards
Judge: 2018
In Good Spirits Podcast, Rochester, NY
Host, Content Director, & Producer: May 2020—Present